The hotel offers amenities for your comfortable stay and unforgettable experiences
Stunning Views!
“My bedroom offered a amazing view of the city, which made my stay so much more enjoyable.” view full review
Really good Service!
“The warm hospitality was a highlight, particularly the thoughtful gesture of being served coffee at checkout.” view full review
Immaculate Standards!
“The bathroom was spotless and had great amenities that enhanced my comfort during the stay.” view full review
Comfortable Retreat!
“The room featured comfortable furnishings and decor that created a relaxing atmosphere.” view full review
General
No smoking on site
No parking
Safe deposit box
24-hour reception
No pets allowed
24-hour security
Luggage storage
Allergy-free rooms
Lift
Smoke detectors
Fire extinguishers
Guest Parking
Electric kettle
Services
Housekeeping
Dining
Restaurant
Room features
Free Wi-Fi in rooms
Air conditioning
Heating
Tea and coffee facilities
Ironing facilities
Bathroom
Free toiletries
Self-catering
Electric kettle
Media
Flat-screen TV
Show more
Location
49-53 New Road,
London,
United Kingdom,
E1 1HH,
Greater London
Map view
street view
49-53 New Road,
London,
United Kingdom,
E1 1HH,
Greater London
City landmarks
Castle
Tower of London
1.9
km
Harbour
Tower Bridge
2.4
km
Market
Borough Market
2.3
km
Westminster Bridge Road Riverside Building
Coca-Cola London Eye
4.2
km
Museum
The British Museum
4.5
km
Park
Sky Garden
1.9
km
Gallery
Tate Modern
2.7
km
Garden
Buckingham Palace
5.8
km
Mosque
Brick Lane
1.1
km
Bridge
London Bridge
2.4
km
Church
St Paul's Cathedral
2.5
km
The Shard 32 London Bridge Street
The Shard
2.1
km
32 London Bridge St
The View from The Shard
2.1
km
Museum
Museum of London
2.4
km
Limehouse
2.1
km
Market
Old Spitalfields Market
1.3
km
Square
Trafalgar Square
4.6
km
Monument
Monument to the Great Fire of London
2.1
km
Elizabeth Tower - Houses of Parliament
Big Ben
4.6
km
Museum
National Gallery
4.7
km
50 St. Katharines Way St Katherine's & Wapping
St Katharine Docks
1.7
km
Museum
HMS Belfast
2.5
km
Gallery
Dalston
3.3
km
Church
Westminster Abbey
4.9
km
Gallery
Whitechapel Gallery
750 m
Church
All Hallows By The Tower
1.8
km
30 St. Mary Axe
30 St Mary Axe
1.6
km
Museum
Dennis Severs' House
1.6
km
St. Georges Town Hall 236 Cable Street
Cable Street Mural
740 m
Nearby
Whitechapel Bell Foundry
340 m
Restaurants
Sahara Grill Whitechapel
20 m
49-53 New Road
Dessert Island
170 m
99 Fieldgate Street
Dilpasand Restaurant
220 m
111-113 Commercial Road
Tiffin
240 m
165 Cannon Street Road
Lahore One Restaurant
340 m
218 Commercial Road
The Ottoman Doner
260 m
163 Cannon Street Road
Reviews and Ratings
Feedback from previous guests about their experience.
64%
liked the hotel and would stay again
6.4/10
Nice
Rooms
7.0
Location
8.0
Service
7.4
Dining
5.4
Guest reviews
6.4/10
based on 5 reviews
7.4
7.4/10 based on 694 reviews
Matthew
United Kingdom,
June
2024
6.0/10
The room was tiny but modern and comfortable, though it was a bit tight for more than one night with two big suitcases. Unfortunately, it was cold and the staff seemed unhelpful in fixing the heat issue. The WiFi service didn't reach my room, and again, the staff didn't assist. However, the small space was adequate for the stay.
Rooms
7.0
The room was tiny but modern and comfortable.
Service
5.0
The staff were not very helpful in addressing issues, which was disappointing.
Location
8.0
The hotel's location was near a variety of Asian restaurants and local shops, making it convenient to explore London easily.
Dining
5.0
The dining experience wasn't great as there were limited choices and issues with cold food.
Facilities
6.0
The ground-floor restaurant didn't always offer breakfast, which was inconvenient.
Helen
United Kingdom,
March
2024
8.2/10
I loved the modern room with plenty of windows offering a great view. The twin beds were comfortable, and the flatscreen TV was a nice touch. However, the sound strip with vehicle vibrations on the top floor was a bit of a drawback.
Rooms
8.0
The room was modern with great views and comfortable twin beds.
Service
9.0
The staff were friendly and not overbearing. They provided good service throughout my stay.
Location
10.0
The hotel is conveniently close to the centre of London and just a short walk to the Whitechapel underground station. Plus, being near Shoreditch and Brick Lane adds to the vibrant atmosphere.
Dining
7.0
While the restaurant downstairs offered classic dishes, the breakfast experience was a bit underwhelming with ordinary options and at times lacked presentation.
Facilities
7.0
The hotel facilities were good overall, but improvements in breakfast offerings could enhance the dining experience.
James
United Kingdom,
January
2024
7.0/10
The hotel offers clean and tidy rooms with good size twin beds and flatscreen TV, although they face buildings across a narrow street, providing limited privacy. The service was very good and helpful despite the breaks being taken in the alley. The location is close to the center of London and accessible to public transportation, albeit not very tourist-friendly at night due to groups of men in the area. The dining options were slightly disappointing with limited offerings. Overall, the hotel provides a comfortable stay at a reasonable price.
Rooms
7.0
The rooms were clean and tidy, suitable for two people, although not very spacious.
Service
8.0
The service was very good and the staff were helpful, despite breaks being taken in the alley.
Location
7.0
The hotel's location is convenient being close to the center of London and public transportation, although the area may feel unsafe at night.
Dining
6.0
The dining experience was slightly disappointing with limited menu offerings.
Facilities
7.0
The hotel provides all necessary facilities for a comfortable stay, but nothing extraordinary.
Julian
United Kingdom,
December
2023
5.8/10
The hotel is situated near Whitechapel, which felt a bit uneasy for a group of girls, as the rooms were small and overlooked the restaurant's noisy bins. However, the room was clean and adequate for a short stay. The service was professional but not very friendly, with some mishaps during dinner service. The location, though not ideal for tourists, was convenient for accessing the city with nearby transport links. The dining experience lacked variety for a 4-star hotel, charging extra for basic items. The facilities were mediocre.
Rooms
6.0
The room was very clean and adequate for 2 adults for 1 night, but very small.
Service
7.0
The service was professional but not very friendly.
Location
7.0
The location was near transport links, facilitating easy travel around London.
Dining
5.0
The dining experience was poor, lacking variety and charging extra for basic items.
Facilities
5.0
The facilities were mediocre.
Clifford
United Kingdom,
October
2023
7.2/10
The hotel offers rooms with unique red shiny details and overlooks a busy road. The service was attentive and responsive. The location is convenient for public transport and exploring vibrant areas nearby, but may not suit all tourists. The dining options were satisfactory with some limitations. The facilities are decent with a few notable features.
Rooms
7.0
The rooms are styled with red shiny details and overlook a fairly busy road.
Service
8.0
The service was attentive and quick to respond to requests.
Location
8.0
The hotel is conveniently located for public transport and exploring nearby lively areas.
Dining
6.0
The dining options were satisfactory with some limitations.
Facilities
7.0
The facilities are decent with a few notable features.
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